Superfood brand Nourish You bags $2 million in seed funding round led by founders of Zerodha, Darwinbox, others
- ByStartupStory | January 31, 2023
Nourish You, a superfood brand has raised $2 million as part of its Seed funding round, which included seasoned investors such as Y Janardhana Rao of Triumph Group, Rohit Chennamaneni, co-founder of Darwinbox, Nikhil Kamath, co-founder of Zerodha, Abhijeet Pai, co-founder of Gruhas Proptech, and Abhinay Bollineni, chief executive officer of KIMS Hospitals, among others.
The new funding will allow Nourish You to double its investment in product research and development, further diversifying the brand’s portfolio. A portion of the funds will also be used for branding and marketing, recruiting new talent, and significantly improving distribution and market presence.
Nourish You, founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, pioneered and created the Superfoods category in India by offering homegrown super seeds quinoa and chia seeds to Indian consumers.
Speaking on the fundraise, Rakesh Kilaru, co-founder and chief executive officer, Nourish You said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth in a sustainable manner. The fundraise will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”
Speaking on investing in Nourish You, Rohit Chennamaneni co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”
Nourish You exports its Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) portfolio to countries such as Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives, in addition to its retail business in India.
Nourish You products can be found on www.nourishyou.in as well as leading e-commerce platforms such as Amazon, Flipkart, and Big Basket.
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