Superbottoms Raises $5 Million in Series A1 Funding for Mom and Baby Care Products Expansion

• ByStartupStory     |    August 23, 2023

Superbottoms, a startup specializing in mom and baby care products, has successfully raised $5 million in a Series A1 funding round. Lok Capital and Sharrp Ventures led the funding, with participation from existing investors DSG Consumer Partners and Saama Capital. The newly acquired funds are intended to support the expansion of Superbottoms’ product offerings within the mom and baby care sector, as well as to enhance its physical store presence. With this latest funding, Superbottoms’ total funding surpasses $11 million, as reported by market intelligence firm Tracxn.

“With the funds raised, we aim to drive initiatives that spread awareness about cloth diapering to a wider audience throughout the country,” said Pallavi Utagi, Founder of SuperBottoms. “We’re thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children,” she added.

Venky Natarajan, Managing Partner at impact investment fund Lok Capital, said Utagi’s journey, born out of a personal need as a new mother, is inspiring. “The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy,” he said.

Established in 2016, SuperBottoms specializes in sustainable products like cloth diapers, cotton langots, potty training pants, and children’s clothing. The brand recently introduced the MaxAbsorb Period Underwear, a conscious and eco-friendly alternative to traditional plastic-based period care products.

Introducing the MaxAbsorb Period Underwear, the brand aims to offer a conscious and environmentally-friendly alternative to traditional plastic-based period care products. The mom and baby care sector in India has been witnessing significant growth, particularly in terms of early-stage funding. 

Last year, The Good Glamm Group, known for its ‘house of brands’ approach in the direct-to-consumer (D2C) space, increased its ownership in The Moms Co, a mother and baby care brand, to 90%. Additionally, ITC raised its stake in D2C brand Mother Sparsh to 22%. Moreover, media reports suggest that Reliance Retail is set to acquire Ed-a-Mamma, the kidswear brand backed by actor Alia Bhatt.

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