Skincare brand Inde Wild enters the Indian market space in partnership with Nykaa

• ByStartupStory     |    July 18, 2022

South Asian social media personality and businesswoman Diipa Büller-Khosla’s skincare line, Inde Wild, will debut in India exclusively on an e-tailer that focuses on beauty and lifestyle.

The debut coincides with a number of international beauty companies entering the domestic market, including The Odd, a Canadian company, in cooperation with Nykaa.

Khosla stated, “The company may have six full-time employees in India and that there are no immediate plans to expand outside Nykaa. Sooner or later we’re open to expanding retail relationships in addition to opening our own shops. We generated roughly $500,000 in gross sales in the first quarter. Since then, it has stabilised. We anticipate that India will be one of our biggest markets.”

She also said that “India is probably one of the areas that the brand has a lot of faith in since there is a lot of potential in the beauty consumer, who has grown significantly over the past several years as a result of the Covid-19 pandemic.”

“Premium skincare with an emphasis on efficacy is advancing significantly in India. At Nykaa, we constantly search the world for brands that we believe will win customers over with their ethos, creativity, and efficacy,” said Anchit Nayar, CEO of e-commerce beauty company Nykaa.

About Inde Wild:

In October 2021, Inde Wild began operations in the US and Canada before being adopted by the UK. The company just received $3 million under SoGal Ventures’ leadership, with a $30 million valuation. Its vision is to effortlessly move between the past, present, and future while valuing tradition, challenging convention, and redefining beauty.

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