Shraddha Kapoor Joins Palmonas as Co-founder, Elevating Jewelry Startup
- ByStartupStory | March 6, 2024
Pune-based jewelry startup Palmonas welcomes Bollywood actor Shraddha Kapoor as co-founder, signaling a significant fusion of glamour and accessible luxury. Kapoor’s involvement, initiated through an Instagram interaction, marks a pivotal moment for the industry, highlighting the potency of social media in fostering connections.
According to the announcement, Shraddha Kapoor’s association with Palmonas commenced with an Instagram comment, underscoring a unique convergence between an actor and a demi-fine jewelry startup, facilitated by modern digital platforms.
The collaboration aims to amalgamate Shraddha Kapoor’s star influence with Palmonas’ dedication to innovation and women’s empowerment, fostering a synergistic partnership.
Co-founded by Pallavi Mohadikar and Amol Patwari, Palmonas distinguishes itself through the use of surgical-grade stainless steel plated with 18k gold tone and sterling silver plated with gold vermeil, ensuring quality craftsmanship.
Pallavi Mohadikar recounts the serendipitous moment when orders bearing the initials S. Kapoor piqued their interest, eventually leading to the revelation of Shraddha Kapoor’s admiration for their products.
Shraddha Kapoor expresses her enthusiasm for Palmonas’ designs, emphasizing the brand’s versatility and quality as pivotal factors in her decision to partner with them.
She articulates her vision for Palmonas, aiming to democratize luxury jewelry in India without compromising on quality or environmental sustainability.
Amol Patwari expresses gratitude for Shraddha Kapoor’s involvement and the continued support of their customers, underscoring their collective commitment to creating empowering and inspirational products.
Palmonas’ strategic use of materials and unwavering dedication to quality positions it as a frontrunner in the industry, with promising projections for growth in the global demi-fine jewelry market.
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