Ecommerce

Shopsy, Flipkart’s Ecommerce Platform, Achieves 16 Million Customer Deliveries in Q4 FY23

• ByStartupStory     |    June 1, 2023

Shopsy, an ecommerce platform, reports serving 16 million customers in January-March 2023. The platform has further extended its last-mile delivery services to 350 additional pin codes across Tier II and III regions in India, including Cachar, Ghazipur, Hamirpur, Pratapgarh, Una, and more. Notably, a substantial portion of the platform’s new customer base from these regions comprises female shoppers aged between 26 and 45 years.

Shopsy, an ecommerce platform, is seeing significant traction in Tier II and III regions, accounting for approximately 70% of its customer base. Moreover, it plays a crucial role within the Flipkart group, contributing more than 40% of first-time customers. Having surpassed 100 million users in mid-2022, Shopsy has experienced remarkable growth in FY23, with a threefold increase in SKUs, customers, and sellers.

“The Shopsy customer is broadly of two types–one who is not on any ecommerce platform and one who is an infrequent ecommerce shopper,” Adarsh Menon, Senior Vice President and Head, New Businesses (Shopsy, Cleartrip, ReCommerce) at Flipkart

“Shopsy is designed to provide value for budget-seeking customers, combined with an extensive selection and easy accessibility across all serviceable pin codes of India. This has made Shopsy one of the most preferred online shopping destinations for shoppers as well as sellers in the country,” said Kapil Thirani, Head of Shopsy, Flipkart.

Shopsy, initially established as a social commerce platform by Flipkart, a Walmart-owned ecommerce company, enabled resellers from smaller cities to place orders for their friends and family while earning commissions. However, the platform has shifted its focus towards driving direct consumer purchases to foster platform growth. According to the company, the Shopsy app has witnessed a rise in downloads on the Google Play Store, reaching 175 million downloads, up from 150 million as of March this year.

Shopsy offers customers in India access to an extensive product range of 150 million items spanning over 800 categories. More than 60% of Shopsy’s product portfolio falls below the price point of Rs 200. A recent report by Redseer Strategy Consultants reveals that the Flipkart Group, comprising Flipkart, Myntra, and Shopsy, has maintained its market share of 48% in the ecommerce industry. The report further highlights that the company has achieved 1.6 times faster growth than the overall industry during the first quarter of 2023.

 

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