Bollywood actress Shilpa Shetty invests in two D2C nutraceutical brands Fast&Up and Chicnutrix
- ByStartupStory | July 28, 2022
Shilpa Shetty, a Bollywood actress, has made an undisclosed investment in D2C nutraceutical companies Fast&Up and Chicnutrix, which are owned by Fullife Healthcare. As part of the agreement, Shetty will serve as a brand ambassador for these companies, working to enhance and promote health and self-care in India.
Shilpa Shetty stated, “Fast&Up and Chicnutrix have developed some of the best products available. I am very enthusiastic to follow their development trajectory. Our modern lifestyle is fast-paced, making it difficult to consume all of the necessary nutrients or vitamins on a daily basis for the body, hair, skin, energy, and general well-being. Their products completely meet today’s standards.”
Fullife Healthcare, the parent business of Fast&Up and Chicnutrix, was founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna and has a presence in India as well as 21 international markets, including Europe, the United Kingdom, and the United States. Mayank Aggarwal, an Indian cricketer, and Varun Dhawan, a Bollywood actor, have previously sponsored Fullife Healthcare.
Varun Khanna, the CEO of Fullife Healthcare said, “We are delighted to welcome Shilpa Shetty Kundra to our investment family. Shilpa’s personal approach to holistic well-being aligns with Fast&Up and Chicnutrix’s key beliefs. As a woman who believes in fitness and natural ingredients, she joins the brand with an authentic voice that helps convey this positive message of healthy living every day.”
Fullife Healthcare received $22 million in Series C funding from Morgan Stanley Private Equity Asia in 2021. It has so far raised $37.8 million from investors. Fast&Up and Chicnutrix compete in the D2C nutraceutical category with Wellbeing Nutrition, Kapiva, Supply6, Trunativ, and Auric, among others
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