Fintech

Saveit and Pine Labs Enter Strategic Distribution Agreement to Deepen Fintech Access Across Bharat

• ByStartupStory     |    May 30, 2025

In a landmark development set to accelerate financial innovation and digital inclusion across India’s emerging markets, AffluenceIT Fintech Private Limited, the parent company of the rapidly growing fintech brand Saveit, has officially signed a Distribution Agreement with Pine Labs Private Limited on May 29, 2025.

This collaboration represents a critical leap forward in Saveit’s journey to build India’s most trusted consumer fintech platform leveraging Pine Labs’ robust payment infrastructure, merchant network, and scalable digital services ecosystem to expand deeper into Tier 2 and Tier 3 cities, where simplified financial access is both a need and an opportunity.

“This partnership is not just a transaction it’s a strategic convergence to bring reliable, real-time, and relevant financial tools to the core of Bharat.” Vindhyawashini Srivastava, Founder & CEO, Saveit

Strategic Alignment Backed by National Confidence

The timing couldn’t be more powerful. Just days before this agreement, India’s Finance Minister visited Pine Labs’ headquarters, publicly recognizing the company’s groundbreaking contributions to the country’s evolving digital financial ecosystem. This national endorsement highlights the credibility, depth, and stability Saveit now gains through its association with Pine Labs.

Redefining Fintech for Bharat’s Everyday Consumer

Saveit is fast establishing itself as a platform that saves users time, money, and effort, while offering smart, hyper-local financial tools that were previously out of reach for millions. With Pine Labs now powering key backend and merchant integrations, Saveit’s platform will become even more agile, responsive, and accessible.

Key user-facing benefits include:

AI-powered credit card recommendations with real-time approval likelihood

Near buy, location-based offers for instant value at nearby stores

Live merchant discounts and real-time deal discovery

Smart utility payments and bill reminders

Secure transaction infrastructure backed by a nationally trusted partner

Empowering Local Merchants with Digital Visibility and Demand

Beyond consumers, Saveit is also solving critical pain points for local merchants. Small and mid-sized retailers in Tier 2 and Tier 3 cities often struggle with:

Low digital visibility

Limited access to fintech-driven promotions

Fragmented loyalty programs

Lack of real-time customer targeting capabilities

Saveit addresses these gaps by giving merchants access to:

A plug-and-play digital storefront integrated within the app

Tools to launch real-time offers and upfront discounts to nearby users

Merchant analytics and performance insights

Inclusion in hyperlocal campaigns and discovery engines

Through this partnership with Pine Labs, Saveit now gains the infrastructure to scale these benefits, ensuring that local merchants — often overlooked in mainstream fintech — can now compete, grow, and thrive in the digital economy.

About Saveit

Saveit is a next-generation fintech platform from AffluenceIT Fintech Private Limited, focused on delivering intelligent, value-driven financial tools to India’s digital-savvy but underserved population. With features such as AI-based credit advisory, real-time savings discovery, merchant integration, and effortless bill payments, Saveit empowers both users and local businesses to grow together in the digital age.

About Pine Labs

Pine Labs Private Limited is India’s premier fintech infrastructure provider, enabling merchant payments, embedded finance, and digital commerce solutions. With a presence across thousands of businesses and a reputation for reliability and scale, Pine Labs is powering the next generation of financial innovation in India.

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