Sanfe appoints Amar Wadhwa to its Board of Directors
- ByStartupStory | December 22, 2022
Sanfe, a direct-to-consumer firm that caters to women’s grooming requirements has named Amar Wadhwa to its board of directors.
Amar has over 25 years of expertise in brand planning, advertising, consulting, media, and research. He has been running his own consulting firm, CrystalEyes, for the last 13 years, and has worked with brands such as Whirlpool, Daikin, Mercedes, Maruti, Michelin, Tech Mahindra, Carlsberg, and Sun Pharma, among many others. He’s also worked with startups like Infra.Market, Cashify, Mooving, and Lectrix.
Amar will be in charge of future growth strategy, new product development, team and culture deployment, and sharpening Sanfe’s marketing efforts. Prior to establishing CrystalEyes, he worked for companies such as Accenture, IMRB, Publicis, and Leo Burnett. Amar was previously the National Strategy Planning Director for Southwest Asia at Cheil (Samsung Group), where he was in charge of the communication strategy that rocketed Samsung Mobile from 2.5% to 15% market share in less than two years.
Sanfe is a feminine hygiene care business dedicated to empowering women to speak up and celebrate their choices. They want to help women break out of the closet and freely make the correct choices for themselves by offering a comprehensive assortment of feminine hygiene, skincare, and hair removal solutions.
Sanfe, India’s innovative feminine hygiene and period care brand, aspires to make the world a better place for women. The brand promotes a secure refuge for females while offering comfortable, rash-free, organic, and environmentally friendly products. The brand offers pioneering items such as period care products such as reusable sanitary pads, menstrual cups, tampons, and more, and personal care products such as intimate deodorant, intimate scrubs and washes, a medicated menstrual cup wash, and more, all while breaking down cultural taboos.
Follow Startup Story
Related Posts
