Sachin Tendulkar Joins Kissht as Strategic Investor and Brand Ambassador
- ByStartupStory | December 21, 2024
Mumbai-based fintech startup Kissht has announced the onboarding of cricket legend Sachin Tendulkar as its strategic investor and brand ambassador. This collaboration is aimed at bolstering the startup’s business operations and strengthening its credit financing offerings.
While the financial details of the deal remain undisclosed, the partnership is expected to accelerate Kissht’s growth and elevate its brand presence through integrated marketing campaigns featuring Tendulkar.
“It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance. Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians,” Tendulkar said.
The startup, which provides quick and easy access to credit, emphasized that the collaboration would foster a financial ecosystem rooted in trust, inclusivity, and innovation. “Together we aim to redefine how India borrows, ensuring financial access and opportunities for every Indian,” the company said.
Ranvir Singh, founder and CEO of Kissht, expressed pride in having Tendulkar as the face of the brand. “While choosing the first face of the brand, we wanted someone who would not only showcase trust and dependability but also represent our core propositions of speed and transparency. As a brand made in India, designed to serve Indians, being represented by ‘The God’ of the sport that every Indian swears by, is a moment of pride for the Kissht family,” he said.
About Kissht
Founded in 2015 by Ranvir Singh and Krishnan Vishwanathan, Kissht is a digital lending platform offering personal loans up to INR 5 lakh with minimal documentation and a fully digital process. The platform claims to provide credit at the lowest interest rates, catering to the financial aspirations of millions of Indians.
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