Roll up e-commerce platform UpScalio invests in gardening brand Truphe
- ByTejika Bajaj | January 31, 2022
Roll up e-commerce platform UpScalio recently announced that it has recently invested in an NCR based gardening brand Truphe. The details of the transaction remain undisclosed by the parties.
Through the recent investment, UpScalio intends to grow the home and gardening brand to INR 50 crore ARR (annual recurring revenue) within the following 1-2 years. Furthermore, the Thrasio style venture also indicated that it wishes to work upon Truphe’s inventory regionalization, sourcing and brand marketing to scale the brand further.
Talking about the recent investment, Saaim Khan, Co-founder and COO of UpScalio said, “The home and gardening category in India has quickly grown to become a $900 million space, and we plan to capture a large chunk of it with Truphe.”
Started in 2015 by Honey Gupta, Truphe is a manufacturer and distributor of gardening tools, seeds, planters and other accessories. Prior to Truphe, Gupta had founded a business-to-business (B2B) lead generation platform.
This investment earmarks UpScalio’s ninth investment since its inception last year. Till date, the platform has invested an undisclosed sum in four auto accessories brands – Autofurnish, Destorm, Urban Lifestylers, and MotoTrance. It previously invested in Green Soul Ergonomics Polestar,Trase, and Hestia.
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