Reliance-Backed Viacom18 Wins Big In Digital & Disney Star Gets TV Rights in IPL Media Rights Auction 2022
- ByStartupStory | June 15, 2022
The Board of Control for Cricket in India (BCCI) finished the three-day auction for the cricket league’s media rights for the 2023-27 cycle on Tuesday (June 14), reaffirming the league’s expanding worth. The IPL will earn INR 48,390 Cr. Disney Star acquired the Indian subcontinent’s television rights for INR 23,575 crore. The TV rights, dubbed Package A, were auctioned for INR 57.5 crore per match. Each edition of the IPL in 2023 and 2024 will have 74 matches, while the editions in 2025 and 2026 will feature 84 matches. There will be 94 games in the 2027 season. The Board of Control for Cricket in India (BCCI) finished the three-day auction for the cricket league’s media rights for the 2023-27 cycle on Tuesday (June 14), reaffirming the league’s expanding worth. The IPL will earn INR 48,390 Cr.
Disney Star acquired the Indian subcontinent’s television rights for INR 23,575 crore. The TV rights, dubbed Package A, were auctioned for INR 57.5 crore per match. Each edition of the IPL in 2023 and 2024 will have 74 matches, while the editions in 2025 and 2026 will feature 84 matches. There will be 94 games in the 2027 season.
Viacom18 and Times Internet paid INR 1,057 crore for the combined digital and television rights for the international markets. Viacom18 was awarded the rights to Australia, South Africa, and the United Kingdom, while Times Internet was awarded the rights to the Middle East and North Africa (MENA) region and the United States.
Bidding for Packages C and D began on the third day of the auction, with the winner for Packages A and B already determined on Monday, making the IPL the world’s second-richest sports league. The BCCI received the highest-ever media rights in the high-profile auction. According to Shah, the event is now the world’s second-most valuable sporting league in terms of pre-match value. The IPL’s per-match value has increased by more than 100 per cent since Tuesday’s auction, to INR 114 crore from INR 54.5 crore previously.
Disney Star (previously known as STAR India) paid INR 16,348 Cr for a five-year contract to broadcast IPL matches in 2017. Sony spent nearly twice as much for the rights in the first ten years of the IPL. The IPL’s high ticket prices are due to the tournament’s huge viewership. The IPL is one of the most popular athletic events in the country, with over 380 million people tuning in halfway through the 2021 edition. In 2022, advertisers paid around INR 17 lakh for a 10-second commercial during the game. Despite the virus spreading devastation across the country, the IPL’s value was estimated to be over $4.7 billion in 2021.
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