Fintech

Razorpay Teams Up with Truecaller to Introduce ‘1-Tap Verification Solution’ for Enhanced Checkout Experience

• ByStartupStory     |    September 1, 2023

Truecaller, the global platform for caller identification, has unveiled its strategic partnership with Razorpay to offer a swift and secure online checkout experience to shoppers. This collaboration introduces Truecaller’s one-tap, OTP-less verification solution, ensuring the safety of users throughout the transaction process. By integrating this Truecaller solution, Razorpay aims to enhance the checkout experience for customers who annually use Razorpay’s checkout system. This innovative approach eliminates the need for customers to manually input their contact details or wait for OTPs during checkout, as Truecaller seamlessly auto-populates these details with a single tap. The solution contributes to reduced drop-offs and an impressive 5% increase in conversion rates for businesses. 

Priyam Bose, Global Head GTM at Truecaller for Business, expressed excitement about the partnership, stating, “We are genuinely thrilled about this partnership, which aims to improve the customer shopping journey with our 1-Tap Verification Solution, specifically designed for businesses setting up their e-commerce platforms. We look forward to building more such frictionless shopping experiences for both businesses and customers. We are eager to further develop and scale solutions for the direct-to-consumer digital ecosystem through this collaboration.”

Khilan Haria, SVP & Head of Payments, Product at Razorpay, emphasized the collective vision of both companies in creating exceptional shopping experiences. He highlighted the impact of the 1-Tap Verification feature, allowing customers to bypass the multi-step verification process securely and efficiently. This innovation empowers customers to enjoy the convenience of prefilled information with a single tap, streamlining their shopping journey on Android devices.

 

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