Rajat Rastogi is appointed as the new CFO for Duroflex
- ByStartupStory | January 6, 2023
Rajat Rastogi’s appointment as Chief Financial Officer has bolstered Duroflex’s executive team. As the business enters its expansion phase, Rajat will be in charge of all financial and accounting-related aspects. He has more than 20 years of expertise in corporate finance, working in sectors ranging from FMCG to e-commerce. He formerly served as Udaan.com’s Finance Head and has had positions with Livspace, Flipkart, Coca-Cola, and Fosroc Chemicals.
Rajat will be in charge of guaranteeing Duroflex’s sound financial standing in his capacity as CFO. He will direct funding negotiations, supervise FP&A and Controllership activities, collaborate with department leaders to analyse financial data, and create the financial plan for the business. Additionally, he will consult with Duroflex’s board of directors and executive management.
“We are pleased to welcome Rastogi to the Duroflex family. His extensive experience across multiple industries will contribute to our growth and help us develop a strategic roadmap for our IPO. We look forward to working with him to become a prominent sleep solutions organisation with our aggressive expansion plans,” commenting on the appointment, Mohanraj J, CEO, Duroflex said.
Rastogi said, “I’m very excited to join Duroflex. Over the past few years, they have grown remarkably thanks to the agile leadership team and focused efforts towards becoming India’s Sleep Expert. I look forward to working with the team and collaborating with internal and external stakeholders to accelerate the company’s strategic growth and path to profitability.”
Rajesh Kumar Dash has also been hired by the business to serve as Duroflex’s Product and Category Head. Dash has 20 years of expertise in P&L, Product & Category Management, Portfolio Management, and Life Cycle Management. He is a product and marketing expert.
“I am excited to join Duroflex. The organisation’s culture is based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. They have some of the smartest minds with strong technical expertise, a data-driven mindset, passion for products and strategic thinking. I am excited about being part of the growth journey of Duroflex to become the most admired brand in the sleep and comfort industry,” said Dash.
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