PV Sindhu Joins KiranaPro as Investor and Brand Ambassador
- ByStartupStory | February 24, 2025
Olympic medalist and badminton star PV Sindhu has joined AI-powered quick commerce platform KiranaPro as an investor and brand ambassador. The move, seen as a major milestone for the company, is expected to boost its presence across India, especially as Sindhu will represent the brand as its official ambassador during IPL 2025.
The deal, facilitated by Cornerstone Sport, aligns with KiranaPro’s push to integrate more small businesses into the digital economy. Deepak Ravindran, co-founder and CEO of KiranaPro, highlighted the strategic importance of the partnership, calling Sindhu’s involvement a catalyst for growth.
He noted that the collaboration would enhance KiranaPro’s mission of building a robust network that connects lakhs of kirana stores with millions of customers. Co-founder and CTO Dipankar Sarkar echoed the sentiment, emphasizing that Sindhu’s backing validates the company’s efforts to drive AI-powered solutions for small businesses.
Sindhu, who has long championed empowerment and technological advancement, stressed that digital transformation is crucial for neighborhood kirana stores to unlock new opportunities and compete in an evolving marketplace.
With KiranaPro expanding into tier 2 and tier 3 cities, Sindhu’s association is expected to enhance trust and credibility among local retailers. KiranaPro, India’s first ONDC-integrated quick commerce platform, has already onboarded over 30,000 kirana stores and is expanding rapidly following the acquisition of Jopper.app.
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