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Provilac Launches India’s First Natural High-Protein Milk

• ByStartupStory     |    January 7, 2025

Provilac has introduced India’s first natural high-protein fresh milk, delivering 25g of protein per 250ml, zero fat, and 150 kcal. This lactose-free innovation derives its protein naturally from fresh cow’s milk, without any added protein powders.

“After two years of trials and development, we are excited to introduce Provilac High-Protein Fresh Milk. Importantly, this has been achieved with no added protein powder—it’s all-natural, straight from fresh cow’s milk,” said Siddharth, Founder of Provilac.

Designed to cater to a broad audience—from active children to the elderly—the product is ideal for meeting daily protein requirements in a natural, unprocessed way.

Provilac underscores the importance of natural proteins. “When protein is consumed in its raw, unprocessed state, it comes with all the supporting elements designed for optimal utilization by the body. This synergy is hard to replicate in processed products,” Siddharth explained.

Amid concerns about the safety and authenticity of protein powders in India, Provilac’s high-protein milk offers a safer, traceable, and natural alternative. “If there’s a way to get high-quality protein in its most natural and unprocessed form, why not choose that?” Siddharth added.

Provilac currently caters to over 35,000 households and has a well-established delivery network in Pune, Mumbai, Hyderabad, Jaipur, and Gurgaon. Customers can conveniently order through the Provilac app, as well as quick-commerce platforms like Zepto, Swiggy Instamart, and others.

Established in 2013 by Siddharth Runwal, Provilac has been delivering high-quality milk and dairy products for over a decade. With a proven track record in home deliveries, the company has recently expanded its operations to Jaipur and Gurgaon. This new launch underscores their commitment to innovation and customer health.

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