Baby & Mom Retail eyes 100 Crore revenue by 2025 and 280 Crore IPO by 2026
- ByStartupStory | November 26, 2024
Baby & Mom Retail Pvt. Ltd., a leading House of Brands in baby care, skin care, pet care, and bedding solutions, has unveiled ambitious plans to scale its business to new heights. After achieving impressive revenue growth of ₹23 crore in 2023 and ₹44 crore in 2024, the company is now aiming for ₹100 crore in revenue by 2025. Furthermore, Baby & Mom Retail is preparing for a public listing with an IPO projected at a valuation of ₹280 crore by 2026.
The company’s growth trajectory has been fueled by strategic initiatives, digital expansion, and the diversification of its product portfolio. Baby & Mom Retail operates under six brands—OYOBABY, Newish, REDCOP, GADDA CO, Mattress Protector, and Amorite—catering to various customer needs. From safe baby skincare and premium pet care to natural hair and skincare products, the company has earned a loyal customer base with its commitment to quality and safety.
Shish Kharesiya, Founder and CEO of Baby & Mom Retail, expressed his excitement about the company’s journey:
“At Baby & Mom Retail, our journey has been driven by a deep commitment to quality, care, and innovation. Every product we create, every milestone we reach, and every family we serve brings us closer to our vision of becoming a trusted part of every home. We’re proud of our growth and achievements, but we’re even more excited about what lies ahead. Our goal is not only to meet the needs of today’s families but to anticipate and exceed them as we shape the future of family care. Together, we’re building a legacy of trust, compassion, and excellence that will stand the test of time.”
Digital Growth and Innovations
A significant contributor to Baby & Mom Retail’s success has been its robust digital marketing and e-commerce strategy. By leveraging partnerships with platforms like Amazon and Flipkart, the company has expanded its reach to a broad customer base. Targeted social media campaigns, influencer collaborations, and seasonal promotions like Diwali bundles have driven customer engagement and boosted sales.
Innovations in product development have further distinguished the company. For instance, GADDA CO introduced breathable, machine-washable mattress protectors, while Newish focused on alcohol-free skincare, addressing customer demands for safety and convenience.
Future Plans
To achieve its ₹100 crore revenue target and prepare for its IPO, Baby & Mom Retail is focusing on multiple growth avenues. The company plans to expand its flagship brands, introduce new products under OYOBABY, Newish, Amorite, and GADDA CO, and increase its presence in Tier 2 and Tier 3 cities. It also aims to enter international markets in Asia, Europe, and North America, tailoring its products to local preferences for better market penetration.
Central to the company’s future strategy is its continued focus on digital and retail expansion. Plans include potential collaborations with global e-commerce giants like Walmart and Alibaba to boost its global reach. Investments in supply chain optimization, customer loyalty programs, and R&D will enhance operations and drive innovation in hypoallergenic and eco-friendly products.
About Baby & Mom Retail Pvt. Ltd.
Founded in 2013 and headquartered in Gurgaon, Haryana, Baby & Mom Retail Pvt. Ltd. has grown into a prominent House of Brands under the leadership of founder and CEO, Mr. Shish Kharesiya. With over 150 employees and six distinct brands, the company has become a trusted name in baby care, skin care, pet care, and bedding solutions.
Baby & Mom Retail’s vision is rooted in providing trusted, high-quality products that prioritize family well-being. As it moves toward its IPO and expands its market presence, the company is poised to shape the future of family care in India and beyond.
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