PowerUp Money Raises $7.1 Mn Seed Funding Led by Accel, Blume Ventures
- ByStartupStory | June 13, 2025
Wealthtech startup PowerUp Money has raised $7.1 million in a seed funding round co-led by Accel, Blume Ventures, and Kae Capital, marking a strong investor vote of confidence in its mission to democratize high-quality investment advice for Indian retail investors. The round also saw participation from 8i Ventures, DeVC, and a clutch of angel investors.
The Bengaluru-based company plans to use the capital to accelerate product development, enhance its proprietary investment intelligence engine, and expand its goal-based advisory services.
“Most Indian investors start with SIPs or one-time investments but don’t know what to do next. Portfolios are left unattended for years—we want to fix this,” said Prateek Jindal, Founder and CEO of PowerUp Money. “We aim to empower every investor with the right research and tools in a way that’s simple and effortless. Getting the right advice at the right time compounds not just your money but also your confidence as an investor.”
Founded by Prateek Jindal, the former co-founder of Uni Cards, PowerUp Money offers a suite of tools including goal-based investing, portfolio tracking, and educational resources for novice and seasoned investors alike. Since its official launch in April 2025, the platform’s flagship product, Power Mutual Funds, has already attracted over 25,000 customers managing assets worth approximately Rs 3,000 crore (~$350 million).
Backing the company’s vision, Ashish Fafadia, Partner at Blume Ventures, said, “India’s wealthtech story is just getting started—and now wealth advisory time has come, especially as investable surplus grows and investor participation broadens. PowerUp has the right ingredients: a strong product, a deep understanding of user behaviour, and the ability to scale.”
PowerUp’s core offering, PowerUp Elite, delivers institutional-grade investment research and personalized portfolio recommendations for an annual fee of Rs 999, positioning itself as an accessible alternative to traditional, high-cost wealth management services.
The startup is also expanding its financial product stack with offerings such as Power FD, which allows users to find the highest fixed deposit rates from RBI-regulated banks and NBFCs, and Power Age, a goal-setting tool that helps users plan for financial independence.
Prayank Swaroop, Partner at Accel, added, “The next wave in Indian wealthtech isn’t just about access to investment products—it’s about delivering high-quality advisory at scale. PowerUp is taking a unique approach, backed by deep user understanding and reimagining what investment advisory should look like for the digital investor.”
With a vision to onboard 10 million users in the next three years, PowerUp Money is set to become a defining force in India’s fast-evolving wealthtech landscape — aiming to not just grow wealth, but to educate and empower a new generation of confident, self-directed investors.
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