Startups

Popular YouTuber Dhruv Rathee Launches AI Fiesta, His First Startup to Democratize Premium AI Access

• ByStartupStory     |    August 18, 2025

Popular YouTuber Dhruv Rathee, who has nearly 3 crore subscribers, has announced the launch of his first startup, AI Fiesta — a platform that brings multiple premium AI models under one interface at a fraction of their subscription cost.

Rathee, who has closely tracked the evolution of tools like ChatGPT, Gemini, Claude, Grok, and Perplexity, said the idea stemmed from two challenges: affordability and fragmented usage.

“Paid versions of these tools cost $20–$30 per month each, which is inaccessible to most people in India. Users often rely on free versions with limited features and need to juggle between platforms,” Rathee explained in a YouTube video.

AI Fiesta solves this by providing access to ChatGPT-5 Plus, Gemini 2.5 Pro, Claude 4 Sonnet, Grok 4, and Perplexity Sonar Pro in a single chat window. Users can compare outputs side by side, follow up with specific models, and use features like prompt improvement, project-based prompts, image generation, and audio transcription.

The subscription is priced at ₹999 per month or ₹833 per month (annual plan), with UPI payment support for Indian users. Subscribers also receive a free “Ultimate Prompt Book” featuring 3,000+ prompts across 25 categories, alongside access to a learning community and exclusive webinars.

Co-founded with a Y Combinator alumnus, AI Fiesta plans to roll out regional language support, add more AI models, and launch an iOS app in the coming months.

Rathee said the goal is to make cutting-edge AI tools affordable, accessible, and localized for Indian users.

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