Poptopia Scores Big with Dinesh Karthik & Dipika Pallikal as Brand Ambassadors for India’s Next-Gen Hydration Solution

• ByStartupStory     |    October 27, 2024

Poptopia, an innovative health and wellness brand,  announces backing from cricket star Dinesh Karthik and squash champion Dipika Pallikal. Founded by Dhwani Keen, Deepa Keen, and Rameez Baig in May 2023, Poptopia has swiftly gained traction with its Tender Coconut Water Powder sachets—a portable, natural hydration option tailored for today’s fast-paced lifestyles.

Poptopia’s Tender Coconut Water Powder is designed to provide a natural, on-the-go hydration solution, eliminating the need for bulky coconut water bottles. With just water and a sachet, consumers can enjoy an instant, refreshing drink anytime, anywhere. The product has quickly expanded across 13 cities and over 400 retail locations, making it a hit among health-conscious, busy consumers nationwide.

New Product Offerings and Sustainability Focus

Poptopia isn’t stopping with coconut water; the brand is also preparing to launch smoothie powders in exciting flavors like Guava Pineapple, Mango Coconut, and the ABC Smoothie (Apple, Beetroot, Carrot). Designed for active, health-focused consumers, these smoothies are nutrient-dense and easy to prepare, aligning with the brand’s dedication to convenience and quality.

In addition to broadening its product lineup, Poptopia emphasizes an eco-friendly approach with its sachet packaging, aimed at reducing single-use plastic waste and aligning with increased environmental consciousness. Through this sustainable packaging, Poptopia hopes to contribute to minimizing plastic waste while providing nutritious, accessible hydration options. By the end of 2025, the brand aims to reach 1,500 retail locations across India, bringing these innovative hydration solutions to a broader audience.

Strategic Backing from Dinesh Karthik and Dipika Pallikal

Dinesh Karthik and Dipika Pallikal, renowned for their athleticism and commitment to health, bring valuable support and recognition to Poptopia’s mission to redefine everyday hydration. Speaking about their investment in the brand, Karthik remarked, “As athletes, hydration is essential, and Poptopia offers the convenience and quality we need on the go.” Pallikal added, “It’s a hassle-free, natural solution that fits seamlessly into our busy schedules.”

With strategic backing and ambitious plans for product expansion, Poptopia is well-positioned for rapid growth, making strides in the health and wellness market with its commitment to innovative, sustainable hydration solutions.

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