Pop Icon Zaeden Ventures into D2C with the Launch of Bespoke Fragrance Brand SOL

• ByStartupStory     |    July 27, 2023

Renowned Indian pop icon Zaeden has taken the Direct-to-Consumer (D2C) route to unveil his exclusive fragrance brand SOL – a captivating unisex perfume line inspired by the Stories of Life. The brand represents a collaborative effort between Zaeden, Aesir Perfumes LLP, and talent management firm REPRESENT.

Zaeden’s venture into the fragrance industry marks a significant milestone in his artistic journey, as he embraces the world of scents to evoke emotions and memories through the Stories of Life. SOL is a testament to the fusion of creativity and expertise, curated with precision to cater to the diverse tastes of discerning customers.

The brand’s debut collection features two alluring fragrances – Mystic Voice and Sweet Sea. Each scent is meticulously crafted to offer a distinct olfactory experience, appealing to both men and women. SOL’s fragrances embody Zaeden’s artistic expression, reflecting his passion for storytelling through captivating aromas.

Supported by Aesir Perfume’s legacy experience in crafting top-quality products, SOL ensures a harmonious blend of artistry and science. The brand’s commitment to excellence is reflected in its careful selection of the best and safest chemicals, ensuring an enchanting and safe fragrance experience.

SOL’s exclusive fragrances are now available for purchase on [Website URL], providing fragrance enthusiasts with an opportunity to experience the enchanting Stories of Life through the art of perfumery.

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