Physics Wallah Forms Strategic Partnership with Xylem Learning, Plans Rs 500 Crore Investment for Southern Market Expansion
- ByStartupStory | June 19, 2023

Physics Wallah, a leading unicorn edtech firm, has announced a strategic partnership with Kerala-based edtech company Xylem Learning. The partnership entails a substantial investment of Rs 500 crore over the next three years, with a shared objective of strengthening Physics Wallah’s presence in the southern market.
Expressing enthusiasm about the collaboration, Alakh Pandey, Founder and CEO of Physics Wallah, stated, “This partnership with Xylem Learning fills me with immense excitement and pride. It not only aligns with our shared vision of providing quality education to all but also propels us closer to our strategic goal of becoming the leading education platform in South India.”
The partnership involves strategic equity and cash investments in Xylem Learning, focusing on scaling up operations and expanding into adjacent states. Pandey also highlighted the intention to invest in team building, content development, technological innovation, and the establishment of hybrid learning centers. Furthermore, mergers and acquisitions in the southern region are being considered as part of the expansion plan.
Founded by Ananthu S, a 26-year-old MBBS graduate, Xylem Learning has already established a strong presence in the Kerala market and is now targeting expansion into Tamil Nadu, Andhra Pradesh, and other southern markets. Currently, Xylem offers free classes to over three million students through their 30 YouTube channels. The company boasts over 1 lakh paid students enrolled in various online courses, as well as 30,000 students attending its hybrid centers across five districts in Kerala.
Xylem Learning also operates 10 tuition centers and a school-integrated program across seven schools. As part of its growth strategy, the company has ventured into commerce and Kerala PSC test preparation and plans to expand into additional educational categories.
The collaboration between Physics Wallah and Xylem Learning aims to leverage technology and knowledge exchange to provide an enhanced learning experience for JEE and NEET aspirants in South India. Ananthu emphasized the core principles of affordability, trust, and the democratisation of education that underpin the partnership. He stated, “We aim to achieve Rs 300 crore revenue with 25% EBITDA in FY24, up from Rs 150 crore in FY23. Alakh Pandey’s vision perfectly aligns with ours, as we are both dedicated to making quality education accessible and affordable for students.”
With this strategic partnership, Physics Wallah and Xylem Learning seek to transform the educational landscape in South India, empowering students with high-quality and cost-effective learning solutions. The substantial investment and shared commitment to excellence position the collaboration as a driving force in the region’s edtech sector