Pee Safe Secures $3 Million in Partial Series B Funding Round

• ByStartupStory     |    September 12, 2023

Hygiene and wellness brand, Pee Safe, has successfully secured $3 million in funding as part of its ongoing Series B round, which has a total target of $6 million. The investment was led by Natco Pharma Limited and Rainmatter Health, backed by Nithin Kamath and Nikhil Kamath, founders of Zerodha, and saw participation from existing investor Alkemi Growth Capital.

Launched in 2013 with a single product, a toilet seat sanitizer, Pee Safe has evolved into a comprehensive personal hygiene and fast-moving consumer goods (FMCG) brand. It has expanded its product range to encompass various personal hygiene categories, including intimate hygiene products such as reusable pads, tampons, and menstrual cups. Pee Safe is recognized as a frontrunner in the field of intimate wellness.

Founder and CEO of Pee Safe, Vikas Bagaria, expressed his enthusiasm for the investment, stating, “We are thrilled to secure strategic funding from esteemed pharmaceutical and wellness players like Natco Pharma and Rainmatter. This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness sector, which boasts a remarkable CAGR of 16%. Over the past five years, Pee Safe has achieved a remarkable growth rate of 100% CAGR, surpassing market expectations.”

The newly acquired funds will be used to expand Pee Safe’s retail presence in India, expand overseas with an omni-channel approach, and allocate additional resources to marketing and awareness initiatives. Currently, the company is available in over 15,000 physical retail stores across 70+ cities in India and maintains a strong online presence on major e-commerce platforms, in addition to its own online platforms. Pee Safe also exports to 20 countries on 5 continents.

Pee Safe’s mission is to address a significant concern for women: the risk of Urinary Tract Infections (UTI) resulting from unsanitary toilet seats and the lack of access to hygienic public restrooms. Through extensive research and development, the company has introduced over 25 products focused on hygiene, menstrual care, and grooming. Pee Safe has served over 6 million customers, impacting the lives of over 200,000 menstruators from underprivileged backgrounds through awareness drives and donated over a million menstrual care products. In January 2020, Pee Safe was awarded Amazon Best Brand of the Year 2020.

Investors have expressed their support for Pee Safe’s mission. Dilip Kumar, Head of Investments at Rainmatter Health, said, “Helping Indians live healthier lives is a cause that we identify closely with at Rainmatter, and we are happy to be a part of this journey.” Alka Goel, Founding Partner of Alkemi Growth Capital, emphasized Pee Safe’s brand leadership and customer loyalty as key factors in their investment.

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