Olympian PV Sindhu Invests in Wellness Brand Hoop
- ByStartupStory | July 3, 2024
Olympic medalist PV Sindhu has joined wellness brand Hoop as an investor and brand ambassador, the company announced on Wednesday. Hoop, known for its range of natural products for topical pain relief, muscle recovery, and sleep support, aims to enhance the active lifestyles of individuals across India.
“I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for anyone who is focusing on living an active life. I’m thrilled to be partnering with Hoop on their mission to help India live active,” said Sindhu, expressing her enthusiasm about the collaboration.
Hoop was founded in October 2023 by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal. The brand has quickly gained a customer base in more than 1,000 cities nationwide and is supported by prominent angel investors including Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder, Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim), and Arjun Vaidya (Founder, Dr Vaidya’s).
“With Olympics 2024 right around the corner, Hoop is incredibly proud of Sindhu’s trust in our brand,” said Saharsh Agarwal, co-founder of Hoop. This partnership marks a significant milestone for the company as it continues to innovate in the wellness sector.
Hoop’s inception stemmed from the changing wellness needs of young India, as explained by co-founder Twinkle Uppal. “Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India,” said Uppal.
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