ofScale secures $375,000 in pre-seed funding round
- ByStartupStory | December 13, 2023
In a pre-seed fundraising round, ofScale, a platform offering distribution as a service, raised $375,000, spearheaded by First Cheque. Additional investors such as Abhishek Goyal, Mekin Maheshwari, Revant Bhate, Matrix Partners India DeVC, and Relentless VC also participated in this funding initiative.
The infusion of new capital aims to fuel product development, focusing on empowering brands with data-driven decision-making capabilities and bolstering sales throughput efforts. According to Suvigna Shour, the Co-founder & CEO of ofScale, “For every D2C brand with online traction, expanding offline is crucial. ofScale facilitates resourceful offline initiatives, with over 15 growing beauty and personal care brands having launched offline retail via our platform in the last year.”
ofScale is already assisting firms in health and personal care sectors in establishing cost-effective brick-and-mortar presence. Shour added, “Our platform enables brands to take bite-sized offline initiatives efficiently.”
The Bengaluru-based company reportedly supports leading direct-to-consumer (D2C) beauty and personal care brands like Bodywise, Deconstruct, Arata, Paradyes, Wishcare, and Hair Originals. Founded in 2022 by Tarun Kedia, Vijay Akkaladevi, and Suvigna Shour, ofScale simplifies distribution through technology, aiming to facilitate seamless mass-scale adoption.
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