Funding Alert

O’ Be Cocktails set to secure an undisclosed sum in pre-Series A funding round

• ByStartupStory     |    November 9, 2023

Ready-to-drink cocktail startup O’ Be Cocktails is in the process of raising an undisclosed amount in a Pre-Series A Round, led by Inflection Point Ventures (IPV). The funds secured will be allocated towards bolstering capabilities, expanding the team, and venturing into new markets. 

O’ Be Cocktails, renowned for its high-quality craft cocktails, utilizes top-tier spirits and natural ingredients, offering a delightful and consistent taste. 

The range includes flavors like Mojito, Cosmopolitan, Long Island Iced tea, and Gin & Tonic, blending mixology artistry with the science of consistency.

Operational in 9 states in India and Bhutan, O’ Be Cocktails has a robust network of 22 private distributors and 2 government contracts, ensuring accessibility in over 1700 premium wine outlets.

Mitesh Shah, Co-founder of IPV, acknowledges the growth in the Indian alcoholic segment post-pandemic highlighting, “Indian market is witnessing a steady growth in alcoholic segment post pandemic years.  Ready to drink cocktails is an emerging category which is not much explored and has huge market potential.  

With O’ Be Cocktails’ phenomenal range of classic cocktails it promises to be a go to product for youngsters looking to socialize with premium cocktails.  IPV aims to extend their support and help the company expand geographically”.

Nitesh Prakash, Founder & CEO of O’ Be Cocktails, emphasizes the brand’s commitment to providing sustainable, premium, and convenient options for consumers. He stated, “Today consumers look for sustainable, premium, and convenient brands as part of their lifestyle and want to drink better and not more. Cocktails is a growing culture in India, O’ Be Ready to Drink Craft Cocktails targets GenZ and Millennial consumers for social gatherings at home and house parties. We want to lead the Ready to Drink (RTD) category growth in India and SE Asia with our range of O’ Be Cocktails. IPV has been a great partner in understanding the category and the market, along with the known and unknown challenges – they understand the DNA of the startup and provide the right support. We look forward to continually work and grow with them sustainably.”

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In comparison, the US Alcobev market, valued at $313 billion, has a larger RTD category at $22.5 billion (7.2% of the market), with an expected annual growth rate of 12.42% from 2022 to 2027.

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