Nourish You Secures ₹16 Cr in Series A Funding Led by SIDBI Venture Capital
- ByStartupStory | March 19, 2025
Hyderabad-based D2C superfood brand Nourish You has raised ₹16 crore (approximately $1.8 million) in its Series A funding round, led by SIDBI Venture Capital.
In a statement, the startup announced that the capital will be used to scale operations, enhance customer retention, and drive market expansion. Nourish You also plans to diversify its product offerings in the superfoods and protein categories and strengthen its presence in international markets, including Australia, Europe, and the US.
A portion of the funds will be allocated to integrating AI-driven technology to offer personalized consumer experiences, fostering deeper engagement and brand loyalty, the company added.
“This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader,” said Krishna Reddy, co-founder of Nourish You.
Founded in 2015 by Krishna Reddy, Rakesh Kilaru, and Sowmya Reddy, Nourish You offers nutrient-rich breakfast food products and snacks, available through its website, e-commerce marketplaces, and quick commerce platforms.
Expansion and Previous Funding
With this latest round, Nourish You has raised nearly $4 million to date. The startup counts prominent investors such as Nikhil Kamath, Samantha Ruth Prabhu, Y Janardhana Rao, Rohit Chennamaneni, Abhijeet Pai, and Abhinay Bollineni among its backers.
In December 2023, Nourish You acquired Bengaluru-based One Good (formerly Goodmylk), a vegan dairy product startup, for an undisclosed sum.
Rising Demand in the Superfoods Market
Amid rising disposable incomes, the food and beverage industry in India has been witnessing rapid growth, with healthier and quick alternatives gaining significant traction. Brands like Nourish You, which offer healthy breakfast options such as muesli, quinoa, and millet milk, are seeing increased demand.
Nourish You competes with brands such as Oziva, Origin Nutrition, and GoodDot in the growing superfoods segment.
Follow Startup Story
Related Posts
