Nitin Virmani onboards PropTech investment platform Myre Capital as Marketing Head
- ByStartupStory | December 14, 2022
Nitin Virmani has been appointed as the new marketing head by the MYRE capital, the neo-realty investment platform.With this move, MYRE Capital aims to strengthen its leadership team and achieve its goal of democratizing commercial real estate investments for retail as well as HNI investors.
An Executive MBA from IIM Rohtak, Virmani comes with over 11 years of experience working with brands in different capacities leading digital strategy, channel marketing, performance and growth marketing.He is a marketing professional with expertise largely in the digital ecosystem working with top B2B, B2C brands as well as agencies. Under his leadership, the platform aims to achieve a robust brand positioning by strengthening performance marketing and CRM capability to deliver truly diverse investment products to the investors.
Aryaman Vir, Founder and CEO, Myre Capital, said “We started Myre Capital with an aim to revolutionise real estate investments and provide accessibility to individual retail investors so that they can invest in preferred Grade-A Commercial Real Estate assets. We have witnessed phenomenal growth with over 35,000+ users on our platform and an excess in AUM of INR 220 crores. With Nitin joining our senior leadership team, we are confident that we will achieve greater heights together and further scale up the entire business.”Nitin Virmani on his newly appointment said, “I see immense appetite and potential for growth for neo-realty products in India. MYRE Capital’s flagship fractional ownership vertical as well as the newly launched lease rental discounting vertical are leading the upcoming major wave in the world of property-investment technology. I am excited to be a part of their growth journey and look forward to working with the team and further their marketing efforts in India and to the NRIs abroad.” “We will approach the marketing goals by setting best practices, building teams and promoting innovation thus bringing cost efficiencies in marketing while scaling up the business,” Virmani added.
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