Nikhil Kamath and Collective Artists Network unveil Rs 150 crore fund
- ByStartupStory | January 10, 2024
Zerodha co-founder Nikhil Kamath has introduced the Gruhas Collective Consumer Fund, a new venture capital fund for consumer brands, in collaboration with Mumbai-based talent management firm, Collective Artists Network. Launched with an initial investment of ₹150 crore, the fund is strategically timed, taking advantage of a reduced influx of private equity and venture capital into India. Kamath expressed confidence in this opportune moment, stating, “The opportunity that exists today wasn’t there 12 months ago.”
The joint venture has already secured its first five investments, committing up to a million dollars to early-stage companies. According to Vijay Subramaniam, founder and Group CEO of Collective Arts Network, the participating companies are underwriting a significant portion of the venture, contributing 30-35%. Subramaniam emphasized the potential impact of the collaboration, stating, “With two people coming from two different genres, we will have a multiplier effect.”
Among the initial investments, one is in a sexual wellness brand, and the second in a maker of innerwear. Subramaniam noted that these choices reflect Gruhas Collective’s “support for transformative ideas across various segments within the growing creator economy.”
Majority of the investments are expected to be executed within the next year, with Kamath highlighting plans for the fund to grow substantially in the coming years.Furthermore, the Gruhas Collective Consumer Fund will primarily focus on technology-centric businesses.
Kamath highlighted the collaborative nature of the venture, saying, “With two people coming from two different genres, we will have a multiplier effect.” This venture stands as an extension of Kamath’s track record in contributing to disruption within the Indian economy through strategic investments.
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