Newsreach raises seed funding of 1 crore under ‘Growth Acceleration Program with 4i’ an initiative by Startup Stairs

• ByStartupStory     |    January 10, 2023

NewsReach, a digital media tech startup based in Ahmedabad, has reached a significant turning point in their path after being chosen as one of the top 15 winners of Startup Stairs‘ “Growth Acceleration Program with 4i” initiative. One crore in seed investment was given to NewsReach as part of this project. NewsReach makes it possible to create, licence, and distribute content. Additionally, it established India’s first local news community, empowering regional media in their native tongue. The prize for NewsReach was given by MP Tejasvi Surya. With its cutting-edge 360-degree tech platform, this creative startup is changing content marketing.

With the help of mentorship services, Startup Stairs, an accelerator, empowers promising startups, MSMEs, and aspiring business owners. The startup recently announced the winners of its “Growth Acceleration Program with 4i,” which was sponsored by Startup India and run by the National Skill Development Corporation (NSDC). 15 cutting-edge businesses were chosen by a prestigious committee, and each received seed investment ranging from Rs 25 lakhs to Rs 5 crores.

Darshan Shah, Co-founder and CEO, NewsReach said “Currently, the advertising industry is highly reliant on search and display advertising provided by industry giants namely, Google and Facebook which offers limited engagement and ROI. There is no dedicated solution for brands to reach the 500M+ users from tier 2 cities and beyond. With our tech platform, brands get an opportunity to explore Advertorial and sponsored content as a form of advertising to reach local audiences. The funding we have received from Startup Stairs has made NewsReach fully subscribed in the current round of funding”. 

Preet Sandhuu, Director of Startup Stairs, “ We envision a startup ecosystem that incorporates Aadhaar-linked digital verifications to combat potential risk and build brand integrity. This innovative method will allow startups to reach out on a larger scale with greater trustworthiness in the global market”. 

India’s startup industry is growing more and more appealing to both domestic and foreign investors thanks to government initiatives. Growth incubators and accelerators have proven essential as growth catalysts, assisting firms in scaling up quickly through expert guidance and broad networks. According to Nasscom & Zinnov, throughout a six-year span, these startups had phenomenal growth, increasing from 7,000 in 2014 to 50,000 in 2020. Entrepreneurs are paving the way for India’s future success in a variety of industries, including technology, media, and e-commerce, healthcare, and finance, in large part because venture capital is becoming more widely available as well as other incentives. Startup Stairs is one of many programmes that provide entrepreneurs with information gained from years of experience working in places where performance is valued.

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