Netflix Implements Password Sharing Restrictions in India

• ByStartupStory     |    July 20, 2023

Streaming giant Netflix has recently announced the end of password sharing in India, limiting account access to only members of the same household. The company aims to ensure that only individuals living within the same residence can use a single Netflix account, enhancing user experience and promoting compliance with this policy.

Despite the restriction, Netflix assures all household members the flexibility to use the streaming service anywhere they desire, including at home, while traveling, or on vacation. The company is introducing new features like Transfer Profile and Manage Access and Devices to further enhance the user experience.

To enforce this policy, Netflix is sending emails to customers who have been sharing their account credentials with individuals outside their households in India.

This move comes after password sharing restrictions were previously implemented in more than 100 countries, including significant markets like the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil.

Netflix is also allowing paying customers to add an extra member from outside their household for an additional monthly fee. The platform makes it easier for members to transfer a person’s profile while retaining viewing history and personalized recommendations.

In May, Netflix had already taken measures to crackdown on illicit password sharing in its biggest market, the U.S., in an effort to ensure that accounts are solely used by the customers and the individuals they live with.

“Your Netflix account is for you and the people you live with in your household,” Netflix stated in an email to U.S. customers.

As Netflix continues to refine its user policies, the streaming giant aims to provide a seamless and exclusive experience for its customers while maintaining the integrity of its service.

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