Natural Skincare Startup Phases Secures Rs 30 Lakhs in Angel Funding

• ByStartupStory     |    December 7, 2023

 Phases, a burgeoning natural skincare startup, has successfully secured angel funding amounting to Rs 30 Lakhs, signifying a 20 percent equity dilution. The investment comes from Aparna Thyagarajan, Co-Founder of Shobitam, Inc., and was facilitated through Phases’ participation in the innovative ‘Indian Angels’ show, currently available on the JioCinema OTT platform. Notably, prior to this financial boost, Phases had sustained its operations through bootstrapping by its dedicated co-founders.

Led by the entrepreneurial spirit of Sannjana Raghu Amberkar, a mompreneur at the helm, Phases has outlined a strategic allocation plan for the freshly acquired angel funds. The key focus areas include product development, optimization of the customer experience, bolstering marketing and brand visibility, and fostering overall growth and expansion. This injection of capital aligns seamlessly with Phases’ overarching vision to emerge as a significant player in India’s teens-and-tweens skincare market.

During the gripping ‘Indian Angels’ pitch, Sannjana presented a compelling narrative, underscoring Phases’ mission to provide safe and non-toxic skincare solutions tailored for teens and tweens. The distinctiveness of Phases’ positioning, its unwavering commitment to sustainability, and the meticulous formulation of its products resonated strongly with the angel investors. Sannjana found herself choosing from two investment offers and ultimately decided on Aparna Thyagarajan’s proposal, citing a more favorable deal.

Expressing her excitement, Sannjana Raghu Amberkar, Co-Founder of Phases, stated, “We are thrilled to announce our first angel funding raised from ‘Angel’ Aparna Thyagrajan via the Indian Angels show, marking a pivotal moment in Phases’ journey. In Angel Aparna, we have found a mentor and partner-in-growth who truly believes in our vision. The capital infusion will not just help us in meeting our immediate business needs and expansion goals, but additionally over the long-term, it shall open many doors for strategic partnerships and enhance Phases’ market positioning. Apart from financial support, Aparna’s backing brings to us strategic guidance and industry insights as well, and her mentorship will certainly prove invaluable for us in navigating challenges, making informed decisions, and fostering sustainable growth for Phases.”

Amidst this financial backing, Phases remains steadfast in its mission to empower teens and tweens. The startup distributes its products through its website and prominent platforms such as Amazon, Flipkart, and Suspire. The product range is designed to address skincare needs with an emphasis on plant-based ingredients, adhering to high standards of safety and sustainability. Notably, bestsellers like Splash and Poise exemplify Phases’ commitment to quality, paving the way for future product launches that cater to the evolving skincare needs of teens and tweens.

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