Nat Habit Appoints Ankita Srivastava as Chief Marketing Officer
- ByStartupStory | February 27, 2024
Nat Habit has appointed Ankita Srivastava as its new Chief Marketing Officer, aiming to accelerate its growth trajectory. With nearly two decades of experience in marketing and brand strategy, Ankita has a proven track record in beauty, personal care, fragrances, and men’s grooming categories.
In response to the announcement, Swagatika Das, Co-Founder of Nat Habit, expressed excitement, stating, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading Beauty and Personal Care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy.”
Ankita Srivastava, the newly appointed CMO of Nat Habit, emphasized the brand’s potential impact on the beauty and personal care market. She commented, “Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness.”
Highlighting the strategic vision for the next two years, Swagatika Das outlined a multi-faceted approach aimed at sustaining and scaling Nat Habit’s presence in the industry. With Ankita leading the consumer-insight-driven marketing strategy, the company is poised to disrupt the space effectively.
Ankita Srivastava further added, “In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that’s a beauty revolution worth being a part of.”
Ankita’s extensive consumer expertise and business acumen, demonstrated through her contributions to marquee brands such as Garnier, Dettol, Parachute, and Park Avenue, position her as a valuable addition to Nat Habit’s leadership team.
Together, Nat Habit’s leadership and Ankita aim to scale awareness and fast-track the brand’s journey to becoming synonymous with natural, fresh, and authentic personal care, making natural living a habit.
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