Nasher Miles appoints Rishabh Pant as brand ambassador to connect with younger audience
- ByStartupStory | April 5, 2023
Nasher Miles, a D2C luggage brand founded by Abhishek Daga, Lokesh Daga, and Shruti Kedia Daga, has enlisted the renowned cricketer Rishabh Pant as its brand ambassador. The brand’s offerings combine style, colors, and fun to create a modern, digital-first travel experience. The collaboration with Rishabh Pant exemplifies Nasher Miles’ dedication to producing attractive and colorful luggage products that enhance the travel experience. Rishabh’s lively and unique fashion sense aligns perfectly with Nasher Miles’ bags and designs. The brand intends to use digital advertising featuring the cricket star to connect with a previously untapped demographic.
Nasher Miles, as a challenger brand, aims to disrupt the existing market, and this objective aligns with Rishabh Pant’s journey to success through hard work, determination, and his distinctive playing style. The brand’s ethos resonates with the cricketer’s commitment to his roots and the support of those who have been with him throughout his journey. This collaboration showcases the brand’s determination to make a difference, and Rishabh Pant’s involvement reflects his endearing qualities that have propelled him to new heights.
According to Lokesh Daga, the CEO and Founder of Nasher Miles, cricket is a sport that transcends age groups, demographics, and locations in India, and Rishabh Pant, a popular Indian wicketkeeper-batsman, stands out due to his unconventional playing style and “never give up” attitude. Therefore, the brand has chosen him as its ambassador. Nasher Miles aims to become a trusted travel partner for consumers in all circumstances. The collaboration with Rishabh Pant is intended to reach a broad audience, including those in Tier 1, 2, and 3 cities and beyond.
Rishabh Pant expressed his excitement about being the face of Nasher Miles, a new-age brand that helps modern consumers showcase their vibrant luggage bags with stunning airport looks. He shares the brand’s vision of making travel experiences more enjoyable, efficient, and memorable by offering a broad selection of affordable travel bags and accessories. Rishabh is thrilled to be a part of the brand’s journey and is eager to contribute to its success in any way possible.
Nasher Miles is the top pick for contemporary travelers in India. Despite being a bootstrapped enterprise, Nasher Miles offers an extensive range of hard-side and soft-side luggage, backpacks, and travel accessories. The brand boasts a straightforward and stress-free return policy, with certain luggage bags featuring a lifetime warranty. Nasher Miles products are available for purchase on the official website and major e-commerce platforms such as Amazon, Myntra, Flipkart, AJIO, and Jio Mart.
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