Myntra CEO Nandita Sinha To Now Helm TooFlipkart Fashion Too
- ByStartupStory | August 3, 2024
Myntra CEO Nandita Sinha has been entrusted with the additional responsibility of leading the operations of Flipkart Fashion. This development follows the resignation of Arief Mohamad, Flipkart’s vice president and head of the fashion vertical.
“Nandita Sinha, CEO, Myntra will take additional responsibility of leading Flipkart Fashion alongside her current role at Myntra. A seasoned leader and group veteran, she has been instrumental in driving the growth of numerous businesses within the Flipkart ecosystem. Under her leadership, Myntra has solidified its position in the fashion industry, while also paving its path for the next phase of growth,” said a Flipkart Group spokesperson.
Despite this leadership change, Flipkart Fashion and Myntra will continue to operate as separate entities under Sinha’s guidance.
Myntra primarily targets premium users, whereas Flipkart Fashion caters to the value-conscious customer segment of the e-commerce major. Sinha’s elevation comes more than a decade after she first joined Flipkart as associate director of the health and beauty vertical in 2013. Over the years, she has ascended through various ranks within the company and was appointed as the CEO of Myntra in 2022.
An alumnus of IIT-BHU and the Faculty of Management Studies, Delhi, Sinha has also held various positions at Unilever and Britannia before her tenure at Flipkart. On the other hand, Arief Mohamad, who joined Flipkart in 2015 and led segments like kids, beauty, women accessories, and footwear, was promoted to the role of head of Flipkart Fashion in November 2023. Mohamad’s departure marks the end of his nine-year stint at the e-commerce giant.
These latest changes come amid increasing competition in the e-commerce sector. Besides facing rivalry from Amazon and Meesho, Flipkart is also contending with emerging quick commerce players. To bolster its position, the Walmart-owned company is gearing up to enter the quick commerce market.
Furthermore, Flipkart has been intensifying its focus on the fashion segment, as evidenced by its $54 million investment in Myntra earlier this year and the launch of FlipInTrends in April, which aims to offer Made-in-India fashion brands to customers.
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