Mumbai-Based D2C Lifestyle Brand Zouk Secures $10 Mn in Series B Funding Round Led by Aavishkaar Capital
- ByStartupStory | October 23, 2024
Mumbai-based direct-to-consumer (D2C) lifestyle brand Zouk has raised $10 Mn (around INR 84 Cr) in its Series B funding round. The round was led by Aavishkaar Capital, with participation from existing investors Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and JJ Family Office.
Zouk plans to utilize the funds to strengthen its offline presence, enhance brand awareness, and optimize its supply chain operations. The startup also aims to expand its teams as it gears up to grow into a global brand originating from India.
“Our offline stores are seeing good traction, and more customers are looking to touch and feel Zouk products before buying. This capital will also enable us to expand our teams and build a large consumer brand from India for the world in the coming years,” said Disha Singh, co-founder of Zouk, in a statement.
Zouk’s Journey and Future Plans
Founded in 2016 by Disha Singh and Pradeep Krishnakumar, Zouk offers a range of handcrafted products, including handbags, shoulder bags, laptop bags, footwear, wallets, and other accessories. The brand has amassed a customer base of over 700,000 across India, and with the latest funding, Zouk’s total raised capital now stands at $14.5 Mn.
Last year, the company raised $3 Mn in a strategic funding round led by Stellaris Venture Partners. Zouk’s growth coincides with increasing investor interest in the D2C space, driven by rising disposable incomes and expanding internet penetration in India. According to Inc42, the online fashion segment is projected to grow to $43.2 Bn by 2025.
Growing Interest in the D2C Segment
The D2C sector continues to attract investor attention, with recent examples including Delhi NCR-based DailyObjects, which raised $10 Mn in its Series B round led by 360 ONE Asset, and D2C home decor and lifestyle brand Nestasia, which secured $8.35 Mn in a funding round co-led by Susquehanna Asia VC and Stellaris Venture Partners.
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