Mumbai-Based D2C Lifestyle Brand eské Raises $1.5 Million in Pre-Series A Funding Led by Mistry Ventures
- ByStartupStory | October 10, 2023
eské, a Mumbai-based Direct-to-Consumer (D2C) lifestyle brand renowned for its premium handbags, briefcases, and accessories, has secured $1.5 million (approximately INR 12 crores) in a pre-series A funding round. The round was spearheaded by Mistry Ventures, with continued support from Fluid Ventures, one of eské’s existing investors.
With a significant presence as a key supplier for international luxury brands, eské was launched five years ago and has achieved remarkable success in a short timeframe. Proudly conceived in India and designed for a global audience, eské offers a diverse collection of handbags, briefcases, and accessories catering to modern consumers, with prices ranging from Rs. 3,000 to Rs. 10,000.
The brand has effectively leveraged its online presence through its official website and various e-commerce platforms. Additionally, it has established brick-and-mortar stores in select cities across India. eské intends to utilize the freshly secured funds to expand its product range, establish experiential centers, enhance its technological infrastructure, and venture into new markets.
Reflecting on this successful fundraise, Shivam Khanna, Founder and CEO of eské, expressed his gratitude, stating, “We are humbled to partner with Mistry Ventures at this early stage of our journey. Their long-term vision and patient capital will empower us to transform eské into a world-class brand with robust unit economics. For years, India has been synonymous with product exportation and brand importation. We aim to rewrite that narrative. Leveraging our extensive manufacturing experience in producing for some of the world’s most prestigious brands, we will harness our manufacturing capabilities, fuse them with technology, and establish a globally recognized lifestyle brand originating from India.”
Zahan Mistry of Mistry Ventures shared their perspective on eské’s vision and execution, saying, “eské’s product quality surpasses anything we have seen in the market. Their innovative and integrated supply chain enables rapid inventory turnover and the introduction of new styles. We believe that eské possesses the potential to become a beloved brand in this segment, and we are thrilled to join them on their journey.”
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About eské:
eské is a direct-to-consumer lifestyle brand that specializes in premium handbags, briefcases, and accessories designed for the modern global millennial. Pioneering the customer-to-manufacturer (C2M) model, eské utilizes its extensive manufacturing expertise to build a global brand originating from India. Established in 2018 by Shivam Khanna, a serial entrepreneur with over a decade of manufacturing experience.
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