Metaforms Secures $9 Mn in Series A Led by Peak XV to Redefine AI-Powered Market Research
- ByStartupStory | August 1, 2025
Bengaluru-based AI-driven market research startup Metaforms has raised $9 million (approximately INR 78.8 crore) in its Series A funding round led by Peak XV Partners. The round also saw participation from Nexus Venture Partners and Together Fund, reaffirming growing investor confidence in enterprise tech and AI-led automation solutions.
Founded in 2023 by Akshat Tyagi and Arjun S, Metaforms leverages agentic AI to automate core processes in the market research industry. From survey programming and data processing to vendor coordination, its AI agents streamline repetitive workflows, enabling research agencies to manage client demands faster and more efficiently.
The newly raised capital will be primarily used to expand Metaforms’ engineering and AI research team in Bengaluru, along with strengthening its product portfolio to serve global clients more effectively.
Despite being a relatively new entrant, Metaforms claims to have already onboarded leading market research clients including Dynata, Savanta, and STRAT7 within just six months of commercial operations.
Commenting on the funding, Metaforms co-founder Akshat Tyagi said, “Our mission is to build the foundational AI infrastructure for the $100 billion global market research industry. We believe agentic AI will transform how research is conducted from weeks-long timelines to real-time intelligence delivery.”
The funding comes amid a broader trend of increasing investor appetite for enterprise-focused AI startups. Businesses are increasingly adopting AI solutions to automate legacy systems and improve decision-making efficiency. According to Inc42’s Indian Tech Startup Funding Report H1 2025, enterprise tech startups secured more than $484 million in the first half of the year, ranking as the third most funded sector behind ecommerce and fintech.
Other AI-focused startups in the enterprise space have also recently raised sizable rounds. Celebal Technologies raised $15 million to expand its data and AI software solutions, Uniqus Consultech bagged $20 million for its AI-based consulting services, and Atomicwork secured $25 million to deploy agentic AI for enhancing employee experiences.
Metaforms is positioning itself at the intersection of AI and research operations a space ripe for disruption as companies increasingly look for faster, scalable, and cost-effective research insights. With this funding round, the startup is expected to accelerate its mission to automate the full research lifecycle and become a category-defining player in AI-powere
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