News Update

Merak Ventures Makes Inaugural Investment in Rupyz

• ByStartupStory     |    February 6, 2024

Merak Ventures has entered the investment arena with Rupyz, an integrated SaaS platform facilitating B2B commerce and omnichannel distribution for FMCG and consumer brands. Acting as the lead investor, Merak Ventures, alongside other angel investors, has injected $1.2 million in seed funding into Rupyz.

Addressing the challenge faced by numerous Indian Small and Medium Businesses (SMBs) in maximizing their growth potential due to inadequate digital commerce capabilities, Rupyz offers an integrated SaaS solution. This solution enables businesses to establish an omni-channel commerce interface, automating and scaling their existing offline and online distribution channels to bolster sales and fulfillment. Specifically targeting distribution-led B2B businesses, particularly in the food, FMCG, personal care, and lifestyle sectors, Rupyz currently oversees a network of 85 brands, encompassing over 6,500 distributors and more than 250,000 retailers.

Merak Ventures’ Partner, Manu Rikhye, highlighted Rupyz’s role in digitally transforming India’s B2B businesses, crucial for the economy and providing access to products to last-mile consumers. He expressed excitement in supporting Rupyz’s journey toward transforming India’s B2B commerce landscape.

Dhaval Radia, Co-founder and CEO of Rupyz, emphasized the significance of digitization in family businesses and Rupyz’s commitment to bridging the gap between traditional practices and digital proficiency. He welcomed Merak Ventures onboard and outlined Rupyz’s mission to unlock the full potential of India’s B2B e-commerce and supply chain.

Rupyz aims to onboard over 3,000 businesses within the next 12 to 15 months, reflecting its commitment to expanding its impact within the SMB sector. 

Follow Startup Story