MasterChow Secures $6.5 Million in Series A Funding Led by Tanglin Venture Partners

• ByStartupStory     |    December 2, 2024

Delhi-NCR-based ready-to-cook Asian cuisine brand, MasterChow, has successfully raised $6.5 million in its Series A funding round. The investment was led by Singapore-based Tanglin Venture Partners, as confirmed by sources to Inc42.

The round also saw participation from Peak XV Partners’ Surge, Anicut Capital, and WEH Ventures, MasterChow’s existing investor, among others. The funds will be used to expand the brand’s offline presence and introduce new product lines.

Founded in 2020 by Sidharth Madan and Vidur Kataria, MasterChow offers a diverse range of premium Asian pantry staples, including noodles, stir-fry sauces, and dips. The brand aims to establish itself as a household name in the Asian food category. Speaking about the startup’s vision, a source noted, “MasterChow wants to become a household name with their noodles, sauces, and condiments.”

MasterChow’s founders, however, declined to comment on Inc42’s inquiries regarding the funding round.

The latest investment follows a year after the company raised $3.2 million in a previously unreported Pre-Series A round from Surge and other investors. Prior to that, MasterChow secured $1.2 million in 2022, with contributions from Anicut Capital, WEH Ventures, Fluid Ventures, and several angel investors. This brings the total funding raised by the startup to $10 million to date.

MasterChow’s Annual Recurring Revenue (ARR) for FY25 stands at INR 50 crore, signaling robust growth. The startup also recently onboarded celebrity chef Ranveer Brar as its brand ambassador, bolstering its brand visibility and consumer trust.

MasterChow faces stiff competition in the FMCG segment from established giants like Nestle, Orkla (formerly MTR Foods), Nissin, and ITC. In the direct-to-consumer (D2C) space, it competes with emerging brands like Yu Foods and Veeba. Incidentally, Yu Foods also raised $6.5 million in Series B funding last month, led by ace investor Ashish Kacholia and the Asian Paints Promoter Group.

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