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Maruti Suzuki and IIT Bombay collaborate to advance programs for innovation


On Thursday, Maruti Suzuki India announced a partnership with the Indian Institute of Technology, Bombay, to advance innovation programs for startups. The car manufacturer announced that it has signed an agreement with the Society for Innovation and Entrepreneurship (SINE), IIT Bombay, to broaden the scope of its innovation programs for entrepreneurs.

SINE will aid in the outreach and incubation of potential entrepreneurs who may be included in Maruti Suzuki’s innovation programs as part of the three-year MoU, it was said. Maruti Suzuki and SINE will jointly shortlist startups for some of the challenging business issues the company has highlighted as part of the effort. Together, they will review applications and plan workshops with investors, mentors, and business leaders.

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“Our efforts to engage startups aligns with the Prime Minister’s mantra of ‘Sabka Prayas’ to make India a global manufacturing hub. Our tie-up with IIT Bombay is an effort in this direction,” Maruti Suzuki India Managing Director and CEO Hisashi Takeuchi noted. SINE CEO Poyni Bhatt highlighted that Maruti Suzuki began its journey with a single vehicle, the Maruti 800, forty years ago, and that the company has since transformed the automotive industry.

“As the industry is set to further grow, it brings many opportunities for budding startups. We are excited to partner with Maruti Suzuki and by leveraging our combined strengths, we are set to enable startups with innovative solutions to scale to the next level,” she added.

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