Mamaearth Selects Havas Worldwide India as Agency on Record
- ByStartupStory | July 10, 2023
Mamaearth, the popular beauty and personal care brand, has appointed Havas Worldwide India as its agency on record (AOR) after a rigorous multi-agency pitch. Havas Worldwide India, the creative arm of Havas India, will be responsible for creating comprehensive campaigns for Mamaearth, covering ATL (above the line), BTL (below the line), and digital channels.
Anuja Mishra, Chief Marketing Officer at Honasa Consumer Ltd, expressed her thoughts on the collaboration, stating, “Mamaearth is a brand that resonates with millennial beliefs and choices. In just six years, the brand has emerged as an innovative and disruptive force in the beauty and personal care industry. As we enter the next phase of growth, it is crucial for us to expand our scale by exploring and revolutionizing different categories across various demographics, regions, and channels. To achieve this growth while nurturing our brand love, we are thrilled to welcome Havas Worldwide India as our creative agency partner. The Havas team brings a unique combination of strong planning, creative expertise, and experience in serving both established and emerging brands. Havas Worldwide India’s appointment follows an exciting and competitive creative pitch process. The agency demonstrated a deep understanding of consumer insights and embraced the significant shifts in consumer beliefs, along with a compelling storytelling ability.”
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