Fitness

M.S. Dhoni Backs Traditional Fitnes Startup Tagda Raho

• ByStartupStory     |    November 23, 2023

Former Indian cricket captain Mahendra Singh Dhoni has recently invested in Tagda Raho, a fitness startup rooted in Bangalore, aiming to revive traditional Indian workouts. Dhoni’s partnership with Tagda Raho underscores his commitment to promoting a healthier India by blending traditional workout methods with modern fitness techniques. The startup, known for amalgamating Indian exercise equipment with contemporary training methodologies, intends to expand its reach beyond Bangalore.

Tagda Raho’s unique approach involves merging traditional Indian fitness equipment like Gada, Mudgars, Vajra, and Sumtola with innovative workout routines, attracting attention from diverse quarters. This distinctive fusion has garnered interest not only from fitness enthusiasts but also from professional teams and institutions like the Lucknow Super Giants, Haryana Steelers, and the National Cricket Academy (NCA). Their innovative training protocols have found resonance, establishing the brand’s credibility within the industry.

In Dhoni’s words, “Fitness is and has been a part of my life; when I was young in the form of sports and now it has evolved to making workouts a part of my everyday routine.” He resonates with Tagda Raho’s intrinsic Indian approach and its focus on activating dormant muscles while enhancing core strength, stability, and mobility. Dhoni’s investment in the startup aligns with his vision of nurturing grassroots-level growth for homegrown brands.

Expressing his enthusiasm, Dhoni stated, “I believe in investing in startups and homegrown brands that I can help grow from a grassroot level.” His collaboration with Tagda Raho signifies his interest in fostering forgotten workouts back into prominence. He emphasized, “I am very excited to be part of the brand’s vision in expanding and taking the workout to all corners of the country.”

Rishabh Malhotra, Tagda Raho’s founder, highlighted Dhoni’s role as a fitness icon and his contribution to supporting homegrown brands, stating, “His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture.” Malhotra emphasized the brand’s aspiration to broaden its training centers across India and even venture into international markets, leveraging Indian fitness practices for a global impact.

 

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