Luru Secures $1.4M in Seed Funding to Accelerate Growth

• ByStartupStory     |    March 11, 2023

Luru, a company headquartered in Bengaluru, India, that offers a sales productivity workspace, has secured $1.4 million in Seed funding. Leading the investment round was India Quotient, with contributions from Gemba Capital and angel investors. The co-founders of Luru, including Karthik, Sid, Sanjeeth, and Anand, are excited about the funding, which will help them further develop their platform and expand their reach in the market. 

The sales productivity workspace offered by Luru is designed to help businesses increase their efficiency and productivity in the sales process.

Luru, established in 2022 by co-founders Karthik, Sanjeeth, Sid, and Anand, has secured funds to support its expansion and growth initiatives. Luru provides businesses with a productivity workspace that simplifies revenue teams’ interaction with their sales stack by bringing their CRM to where they work, such as Slack, Zoom, Google Meet, Email, or any web platform. 

With no-code process automations and speedy CRM updates from anywhere, Luru’s solution enhances CRM data hygiene, sales representative productivity, and the overall efficiency of GTM teams. 

Prominent tech businesses, including Exotel, Zluri, and Postman, leverage the platform to update and communicate with enterprise CRMs like Salesforce, HubSpot, and Pipedrive. Luru plans to use the funding to fuel its growth, expand its operations, and extend its business reach.

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