Lotus Herbals makes a $200,000 investment in Better Beauty
- ByStartupStory | October 14, 2022
Lotus Herbals announced a $200,000 investment in Better Beauty, a personal care and cosmetic firm.
Better Beauty, founded by actor Anita Hassanandani, is a premium skincare brand with sustainable principles that strives to produce pure, biocompatible, and environmentally friendly products. Anita Hasnandani, Naina Ruhail, and Ritambra Das co-founded the brand in the year 2022. The brand’s products are only available on Vanity Wagon. Within a year, it wants to achieve annual recurring sales of Rs 7.2 crore.
Better Beauty claims that the latest amount of funding will be utilized for marketing, R&D, and expanding its offline presence.
“We are going to focus on expanding our product catalog, marketing budgets, and increasing our offline presence across the country,” said Naina Ruhail, co-founder of Better Beauty.
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