LetsDressUp Secures INR 11 Cr in Pre-Series A Funding to Accelerate Growth and Innovation
- ByStartupStory | June 26, 2024
LetsDressUp (LDU), a women-focused D2C fashion startup, has successfully raised INR 11 crore in a pre-Series A funding round. The investment was led by GVFL Limited, Indian Angel Network (IAN), and the Chennai Angels, with participation from existing investors, including Titan Capital.
The infusion of capital will be utilized to drive growth momentum, enhance LDU’s AI-driven design technology, and expand their A+ team across various verticals. The funding aims to support the brand’s mission of providing stylish and comfortable apparel for women of all body types at affordable prices.
Drishti Anand, co-founder of LetsDressUp, expressed her excitement about the funding, stating, “We are creating a win-win model at LDU. Our agile supply chain helps us cater to the growing needs of consumers by providing them with fresh designs every week without them being out of stock. This also empowers the manufacturers to earn more and better their lives. The zero-dead inventory model helps us contribute to reducing the pollution caused by the fashion industry.”
Founded in 2019 by Drishti Anand and Aditya Balani, LDU has quickly established itself as a leading brand in the women’s fashion industry. The Gurugram-based startup launches hundreds of new designs every month in all sizes, ensuring that their customers have access to the latest trends.
Kamal Bansal, Managing Director at GVFL Limited, highlighted the potential of LDU’s innovative approach, saying, “We see immense potential in LDU’s approach to transform the fashion industry with their zero dead-inventory model and nimble supply chain. The investment aligns with our commitment to sustainability and efficiency.”
The startup’s unique zero-dead inventory model not only meets the dynamic demands of fashion-conscious consumers but also reduces environmental pollution by minimizing waste. LDU’s agile supply chain ensures that new designs are consistently available, preventing stockouts and enabling manufacturers to improve their livelihoods.
Looking ahead, LetsDressUp plans to expand its presence across various channels and categories, solidifying its position as a pioneer in the sustainable fashion industry.
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