News Update

LegalPay Introduces ImageMatch: An AI-Powered Tool to Protect Visual Content Copyrights

• ByStartupStory     |    July 10, 2023

LegalPay, the leading litigation funding startup in India, has launched ImageMatch, an AI-powered image monitoring tool designed to assist professional photographers and artists in safeguarding their visual content copyrights. This proprietary technology utilizes reverse image search, supported by AI, to effectively track the usage of images across the internet. With ImageMatch, professionals can easily import their images and let the system automatically perform reverse image searches, eliminating the need for manual searches on platforms like Google.

Kundan Shahi, Founder and CEO of LegalPay, explained the capabilities of ImageMatch, stating, “Imagematch can search the Internet similar to Google Images and Bing Images to locate any instances of stolen images. This makes it effortless for users to detect image theft, and the system automatically identifies copyright violations and documents where the images are located on the web. Additionally, the system stores the results, eliminates duplicate findings, and removes any false positives.”

The potential loss in photography infringement cases can vary, but the industry estimates settlements to be a minimum of INR 15,000 per copyright violation. With ImageMatch’s efficient and automated monitoring, professionals can now more effectively identify instances of image theft, protect their intellectual property rights, and seek appropriate legal recourse when necessary.

In addition to serving photographers, creators, and artists, media houses have also expressed interest in monitoring the use of their staff-produced images online to ensure proper licensing, copyright protection, and fair compensation for rights holders. It is worth noting that out of the 3 billion images shared daily, approximately 85% are stolen, making tools like ImageMatch crucial in combating unauthorized image usage.

LegalPay’s ImageMatch tool runs comprehensive searches on websites and platforms, identifying morphed or manipulated images across the web. Built on a highly scalable cloud infrastructure, the platform delivers fast and responsive results and can handle a vast quantity of media and related data. In the event of intellectual property breaches, LegalPay not only identifies such instances but also assists users in recovering damages resulting from these breaches.

Shahi emphasized the importance of protecting copyright and offering legal recourse, stating, “This not only serves to prevent copyright infringement for professional photographers, creators, and artists but also safeguards their IP rights by providing them with the necessary legal recourse in the event of a breach.”

With the prevalence of copyright infringement, LegalPay aims to empower photographers and other creators with the necessary tools and self-assurance to enhance their brand and expand their business. By championing the rights of artists and countering unauthorized image usage, LegalPay strives to make access to legal assistance simple and affordable. They handle cases worldwide on a no-win, no-fee basis, ensuring a fair resolution for their clients.

About LegalPay:

LegalPay is a Fintech startup that focuses on litigation funding, providing access to justice through litigation and arbitration. With a track record of funding over 2500 litigations and arbitrations globally, LegalPay aims to support individuals and businesses in legal matters across different jurisdictions.

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