KalaGato appoints Sushmita Balasubramaniam as CEO of KalaGato Consumer Intelligence
- ByStartupStory | August 30, 2022
KalaGato, a data-driven mobile app aggregator company, has announced the appointment of Sushmita Balasubramaniam as the chief executive officer of KalaGato Consumer Intelligence. Balasubramaniam will be in charge of the firm’s insights business and generating consumer intelligence.
Balasubramaniam stated, “As the number of Indian digital consumers grows, it is becoming increasingly critical for businesses to have a unified perspective of their customers and their digital behaviour. We are uniquely placed to provide this comprehensive view. Given the variety of apps acquired and the goal of reaching a billion users, we obtain insight into digital behaviour across a broad range of customers.”
Balasubramaniam is a market research and consumer consulting professional with over 25 years of experience who has thrived on uncovering consumer insights for decision making on a wide range of marketing issues, including strategy development, brand opportunity identification, brand communication and promotion, and brand positioning.
She began her career with TNS India and has since worked for several prominent research and consulting firms such as Technopak Advisors and GfK. She was the South Asia domain lead for commerce and CX at Kantar Insights, a multinational consumer consulting firm, where she worked for over ten years.
Aman Kumar, co-founder and CEO of KalaGato said, “We are entering the next stage of expansion, which necessitates greater experience, improved technology, and strengthened leadership.” Sushmita will contribute to the development of our strategy and lay the framework for the coming years.”
About KalaGato
The company was founded in 2018 and raised $4 million in December 2021 from renowned investors in India and the United States, including Anicut, iSeed, Village Global, SOSV, and 9Unicorns.
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