Zomato rebrands its 10-minute food-delivery service
- ByStartupStory | January 24, 2023
Zomato, the online food delivery platform, is rebranding its 10-minute food-delivery service, Zomato Instant, and is working on a new menu with its restaurant partners.
The service, which launched in March, aimed for ultra-fast deliveries by stocking bestseller items from 20-30 dishes across various restaurants at its so-called finishing stations, taking into account demand predictability and hyperlocal preferences.
According to the Economic Times, Zomato was shutting down the service and pivoting to a new product, experimenting with low-volume packed meals.
Zomato denied this.
“Instant is not shutting down. We are working on a new menu with our partners and rebranding the business,” a spokesperson for the company said in an emailed statement. “All finishing stations remain intact, and no people are impacted by this decision.”
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