Adtech

InMobi Secures $100 Million Debt Funding from MARS Growth Capital for AI-Focused Acquisitions and Growth

• ByStartupStory     |    September 11, 2024

InMobi, the SoftBank-backed consumer technology company, has secured $100 million in debt funding from MARS Growth Capital, a joint venture between MUFG and Liquidity Group. The newly acquired funds will be channeled toward advancing InMobi’s Artificial Intelligence (AI) development efforts and supporting potential AI-focused acquisitions.

Naveen Tiwari, CEO of InMobi, highlighted the pivotal role of AI in the company’s operations. “AI is the bedrock of both InMobi’s consumer and enterprise businesses, and we are using it to power the revolutionary lock screen experiences and InMobi Advertising’s platforms,” Tiwari said.

Tiwari further emphasized the significance of the partnership with MARS Growth Capital in propelling the company’s growth. “We’re pleased to have the confidence and funding from MARS Growth Capital to further accelerate our growth trajectory,” he added.

InMobi is looking to redefine the way advertisements are made and consumed by leveraging AI technology. Tiwari elaborated on the company’s vision: “We are reimagining how ads can be made truly native by driving superior engagement and outcomes for consumers, advertisers, and publishers.”

MARS Growth Capital, known for its investments in future-ready AI platforms in the Asia-Pacific (APAC) and European regions, views this partnership as an opportunity to contribute to the growth of AI in advertising and consumer technology.

Navas Ebin, Head of APAC and Managing Director at Liquidity and MARS Growth Capital, commented on the importance of AI in reshaping businesses. “AI is redefining the way businesses operate and create value, and InMobi is well-positioned to leverage its capabilities across multiple spaces in consumer and advertising technology.”

Ron Daniel, co-founder and CEO of Liquidity Group and CEO of MARS Growth, underscored the commitment to bolstering the Asian tech ecosystem. “Liquidity, through its JV with MUFG, MARS Growth, is committed to growing the Asian tech ecosystem,” Daniel said.

He also noted that this investment marks one of their most significant deals to date, designed to fuel InMobi’s next phase of AI-driven growth. “This financing will fuel InMobi’s next phase of AI-led growth as it is one of their largest transactions to date.”

Headquartered in Singapore, with a significant presence in San Francisco, InMobi operates globally. The company has two core businesses: Glance, which provides personalized lock screen experiences, and InMobi Advertising, which uses AI to enhance digital engagement across its platforms.

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