Indian Cricketer Shikhar Dhawan Ventures into Eyewear Industry with Start-Up QUE

• ByStartupStory     |    May 7, 2024

Indian cricketer Shikhar Dhawan has joined forces with the eyewear start-up QUE, becoming an investor, partner, and brand ambassador. This strategic alliance is set to boost QUE’s market presence as they prepare for a powerful launch aimed at making stylish, premium sunglasses widely accessible.

Shikhar Dhawan expressed his enthusiasm about the collaboration, highlighting the brand’s blend of fashion and functionality. “As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes,” Dhawan stated.

Shashank Saurabh, co-founder and CEO of QUE, underscored the importance of Dhawan’s involvement in the company. “We are excited about this strategic investment and partnership with Shikhar Dhawan, as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand,” Saurabh explained.

The partnership with QUE is part of Dhawan’s growing portfolio of brand endorsements and investments. He was recently announced as the brand ambassador for Svish, a men’s grooming brand, where he also made an undisclosed investment. Additionally, Dhawan has been appointed as the new face of the cricket app Crex. Celebrating the app’s success, CREX launched a new advertisement featuring Dhawan, emphasizing the team’s off-field dominance.

Through these diverse collaborations, Shikhar Dhawan is not only expanding his business interests but also helping these brands leverage his popularity and image to reach a broader audience. As QUE gears up for its upcoming launch, the association with Dhawan is expected to significantly enhance its visibility and appeal among consumers.

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